Everything you need to know about guest posts.
So you’ve asked yourself “what is a guest post and what does it do for SEO”; and that’s good because it means you’re ready to take the next step to improving your site’s online presence. For the following lesson, I will assume that you have a website. I will also assume you are the person that usually publishes content to it. Now to the juice.
So what is a guest post?
A guest post is a blog entry that you write (as the guest author) for someone else’s website. The sole intention of the post is placing a backlink on that person’s website. A guest post is a common strategy to help build backlinks. Website owners will often charge a small fee to let you publish a guest post on their blog. This is not always the case though. If you write genuine posts that are good enough to publish on their own, you could get your content published for free. You have to pitch your post really well though.
Some important things about guest posts.
The name guest posts are co-opted by publishers that are selling a content creation service they say is for SEO. They write the content for you, put it on their site, and link back to yours. Usually there is nothing wrong with this, but you have to be careful when approaching guest posts. You have to make sure the post is going on a good website.
Do your research about where you’re publishing a guest post.
There are tricky things to note when you’re link building. You need to make sure that your post is going to the right place. You want to publish your content in a similar field as your own. As an example, say you’re website sells mouse pads. Websites you should focus on getting your posts published on would be sites like video gaming and computer blogs. Don’t get your post about mouse pads on a blog that does skin care reviews. Google will read it and understand that it doesn’t make sense; and that might raise a flag and set you back a point or two.
How do I get a guest post?
There are three main ways to go about getting a guest post. The first way is to find blogs that publish content in your field. Just look up blogs and send them an email from their contact form. Cold emails usually work the best, although it make take quite some time to get just a few posts made. That’s why a lot of businesses opt to have a professional SEO firm handle this form them (cue point three).
The second way is frowned upon if done incorrectly. Google the phrase guest posts. There are a bunch of ads at the top to sites that will post your content for a fee. These sites can be a little sketchy though, so consider yourself warned. You need to make sure these sites aren’t blacklisted by Google and are in a relevant field. Again, if you’re selling furniture, you don’t want to be posting on a music blog. The only exception here would be if you’re making studio desks or guitar stands, etc.
The third way is probably the most effective, but also the most costly; and that’s to hire to an SEO agency to handle the work for you. Reputable SEO companies create original content that should rank organically. Then they’ll reach out to real, active blogs to publish the content. We manage our own blogs in a variety of niches that have hosting on different servers. This makes guest posting just a little bit easier (because we’re not technically guests).
Always do your research before guest posting.
You should always research an SEO company before you decide to hire one. Make sure you’re picking an established agency that is dedicated to the SEO community. Some agencies will flaunt that they’re Google Partners, but really that just means they have someone else’s advertising budget.
If you want to get more information about what your SEO needs should be, just send us a quick email. We’ll give you a free SEO consultation.
If you’re going to try and write a guest post yourself, you can follow our guide on how to write the perfect blog post.