Why Do I Need SEO? Simple.
Have you ever asked yourself, “why do I need SEO for my business”? If you have, then you’ve come to the right place. It doesn’t matter whether you have a business that sells pet supplies online, or you have a local outfit that helps people with their taxes. If your business has a website, your website needs to be optimized for search (like Google Search).
Even though this article will do a quick job at explaining what search engine optimization is, if you don’t know or need a really basic explanation, you can check out our beginners guide to SEO right here.
Why does my website need search engine optimization? A quick explanation.
Say you have an e-commerce website. We’ll say that your website that sells SEO services and your domain name is “seo.com”. Assuming that your site is built on WordPress, the default site title you’ll make will probably be “SEO”. This means, when you make a shop page, the default shop page would appear in a search engine with the title “Shop – SEO”. To make matters worse, the description under the title would probably just look like a pile of gibberish that resembles the content on your page.
Even if your site is not built on WordPress, you would still have to set the name and description for the page. If you don’t, the search engine will try to assign it a name for you. So if you (or your developer) didn’t do this when they made the page, that’s bad.
Why SEO matters and the Power of Optimization.
Anyway, this default title doesn’t really help someone looking for SEO services. An SEO store isn’t a real thing. You can’t go to an online store and just buy SEO. If you have, I think you might have been scammed or are potentially engaging in some black-hat practices that might get your site blacklisted from Google.
This means the title for your shop page is a lot less effective than say “Shop – Grocery Store” or “Shop – Clothing Store”. That’s because at least at a grocery or clothing store you can buy a product online.
So if you run an SEO business and you want to sell someone your services, you might alter the name of the page to read “Free SEO Consultations”, as a potential client would be more likely to click on that page than one titled “Shop – SEO”.
A Practical Example of On-Page Optimizations.
Here is a more in-depth example. Say you run an online clothing store. Without any SEO initiatives, it would just show up in Google as “clothingstore.com”, and the text underneath that title would just begin to list all of the text on the page. With SEO, you can get that title to read “Clothing Store 50% Off BOGO Sale”, and then put your own description of the page underneath that might help a user click on it. You could write a compelling sentence about the products on sale. Really any that helps the search engine understand what is on that page is most likely better than the default setting.
There’s a Lot More to it Than Setting a Page Name.
Setting a page name is just one of many on-page optimizations that you need to make sure that Google gives your page some love. It is by no means the only one. It is just good to use as an example. In fact, most of the work that you need to do in order to rank higher in Google will take place off-page.
SEO initiatives can also help you rank higher in different search engines like Google and increase click through. There are plenty of different techniques that you can try to increase your presence in search engines. If you own a business and would like a free SEO consultation, you can schedule one with us via this link.